Acquiring loyal customers in any business is a marathon task. The value that you provide through your brand plays an integral role in bringing out loyalty. When you have a look at the successful brands in the market, they offer emotional, logical, and physical elements together to provide the best user experience to their clients.
They bring about a strong connection with the consumer which usually lasts for a lifetime. In return, you can receive enhanced profits and a solid foundation for your products or services. But how do you achieve that connect? An organization’s mission and vision statements can help you bring that strong association. Here are a few mission statement examples for business.
Ideal mission statements
A mission statement promotes the core values of the company. It declares the purpose of the business. It communicates the objectives and functions of the organization as well. It offers a prophetic outlook for the firm too. When you look at the mission statement of the t-shirt brand Life is Good it says, “To spread the power of optimism”. Such an inspirational message makes the brand stand apart. It travels beyond the clothing aspects. The brand has also supported many good initiatives to spread optimism thereby holding true to their mission.
The brand Sweetgreen’s mission statement goes as “To inspire healthier communities by connecting people to real food”. It focuses on establishing a connection with the farmers and consumers. The personal connect makes the bond even stronger. The brand educates young kids on the importance of fitness and healthy eating. It speaks about sustainable resources and has been a charity partner for many school events. In this way, their mission statement gives back to the community.
Similarly, when you look at the mission statement of Patagonia they are inspiring.” They help the environment with their philanthropic efforts as well as by building safe products. Thus, an inspiring and genuine mission statement can get you a step closer to your clients.